People often ask RAD Intelligence: “Why would a brand need to use RAD AI? How are we different from all of the other marketing companies?”
To answer that, let's first dissect the status of the marketing technology industry prior to RAD…
Before RAD, agencies and brands crafted their creative strategies around personal, biased opinions.
They would select influencers based on relationships, convenience, and magic black boxes. More often than not, figuring out what content drove the most ideal outcome was a guessing game, and influencer marketing was treated as a checkbox with no quantifiable ROI.
Now, brands remove all doubt when they use RAD Intelligence.
Great news!
Neil just heard from KingsCrowd about its acquisition of Technori, the leading media brand in the alternative asset landscape.
The deal is done.
Technori currently serves the startup landscape by showcasing crowdfunding companies via podcast or pitch video segments. This gives them more exposure to potential investors – both accredited and unaccredited.
This acquisition is just the beginning though. KingsCrowd has a much broader vision of what’s to come next.
Copyright © 2023 Teresa van den Barselaar - All Rights Reserved.
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